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      • EXPERIENCE
      • 个人简历
    • PORTFOLIO / 参与项目 
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      • 参与项目
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  • HOME / 主页 
    • HOME
    • 主页
  • EXPERIENCE / 个人简历 
    • EXPERIENCE
    • 个人简历
  • PORTFOLIO / 参与项目 
    • PORTFOLIO
    • 参与项目
  • CONTACT / 取得联系 
    • CONTACT
    • 取得联系
  • …  
    • HOME / 主页 
      • HOME
      • 主页
    • EXPERIENCE / 个人简历 
      • EXPERIENCE
      • 个人简历
    • PORTFOLIO / 参与项目 
      • PORTFOLIO
      • 参与项目
    • CONTACT / 取得联系 
      • CONTACT
      • 取得联系
  •  
    • English
    • 简体中文
  • HOME / 主页
    • HOME
    • 主页
  • EXPERIENCE / 个人简历
    • EXPERIENCE
    • 个人简历
  • PORTFOLIO / 参与项目
    • PORTFOLIO
    • 参与项目
  • CONTACT / 取得联系
    • CONTACT
    • 取得联系
    • PORTFOLIO

    • ASSETS

      Brands that owned and operated by me and my partner

      ONWEAR昂恩

      Esports Apparel Solution

      ONWEAR is a leading esports apparel design and production brand in China. ONWEAR has been working with tier-one teams from China and delivers world-class jerseys to global esports scene.

      Check It Out

      ONWEAR Esports Fan Shop

      E-commerce Retail Shop

      Partnering with top esports teams around the world, ONWEAR Fan Shop aims to provide a one-stop esports merchandising experience for esports fans and enthusiasts.

      Check It Out (Simplified Chinese)

      NPCG GAMING

      Esports Service

      A leading esports services provider and esports event organizer in Southern China. Since its establishment, NPCG organzied over 10 esports events/tournaments both online and LAN.

      Check It Out
    • PROJECTS

      Projects that I initiated and completed within my startups

      17Gaming PGC Launch

      ONWEAR - 2021

      Brought ONWEAR and 17Gaming together to prepare for the PUBG Global Championship. Launched series of digital campaigns and online sales unveiling 17Gaming's new PGC hoodie designed and crafted by ONWEAR.

       

      Clients: N/A

       

      Picture credit: PUBG Esports

      TSM China Official Store

      ONWEAR - 2021

      Negotiated on behalf of ONWEAR with TSM to secure to official China apparel distribution partner of the world's biggest esports organization, TSM FTX. Represented TSM brand in China, launching new products, initiating new marketing campaigns, and maintaining fan engagement within the Chinese market.

       

      Clients: TSM

      More (Chinese)

      Battle of Balls Pro League X ONWEAR

      ONWEAR昂恩 - 2021

      Led ONWEAR form strategic partnership with Battle of Balls Pro League (BPL), becoming BPL’s official jersey partner. Launched series of digital campaigns unveiling new jerseys designed and crafted by ONWEAR for 10 participated teams of BPL.

       

      Clients: Giant Interactive Group Inc.

      More

      LPL ALL-STAR WEEKEND 2020

      ONWEAR昂恩 - 2021

      Produced player jerseys and jackets for LPL All-star players and legends.

       

      Clients: TJ Sports

       

      Picture credit: LPL

      TFT OPEN CHAMPIONSHIP

      ONWEAR昂恩- 2020

      Designed and produced professional gamer jerseys for TFT OPEN CHAMPIONSHIP players.

       

      Clients: TJ Sports

       

      Picture credit: TOC

      ASGARD X ONWEAR Lifestyle Apparel Brand

      ONWEAR昂恩 - 2020

      The birth of a new lifestyle esports apparel brand - ASGARD仙阁. This apparel brand is created by ONWEAR昂恩 partnering with ASGARD Esports , history's first King Pro League's champion. Even though after four years, ASGARD already ceased to operate; its phenomenal influence in the Chinese mobile esports scene's history is undeniable. This apparel brand aims to salute to its success and bring back the organization's glorious memories.

       

      Clients: N/A

      More (Chinese)

      ONWEAR Esports Fan Shop

      ONWEAR昂恩 - 2020

      Launched an online esports apparel fan shop with a thorough digital marketing campaign on Weibo partnering with over 15 Chinese esports organizations. The slogan hashtag #我挺我队 generated over 200,000 views in the first 24 hours, and almost 500,000 views in 4 days.

       

      Clients: N/A

      More (Chinese)

      BMW X FPX: United In Rivalry

      ONWEAR昂恩 - 2020

      Produced collab jerseys for “United In Rivalry”, a global digital campaign launched by BMW when it annouced partnership with the 2019 League of Legends World Champion FPX.

       

      Clients: BMW Esports, FPX, AsiaHorizon

       

      Picture credit: BMW

      LPL ALL-STAR WEEKEND

      ONWEAR昂恩 - 2019

      Produced player jerseys for LPL star players and legends competiting in first LPL ALL-STAR WEEKEND in 2019.

       

      Clients: TJ Sports, Auditorie

       

      Picture credit: LPL

      North American Collegiate Counter-Strike

      ONWEAR昂恩 - 2019

      Became NACCS official apparel partner and provider with series of campaigns and product releases, including developing and launching a NACCS online shop.

       

      Clients: N/A

      More

      SYMAN GAMING

      ONWEAR昂恩 -2019

      Became SYMAN's official apparel partner and provider with series of campaigns and product releases.

       

      Clients: N/A

      More

      Nanchang Vocational University

      ONWEAR昂恩 - 2019

      Stepped in Chinese collegiate esports scene by partnering with Nanchang Vocational University, one of a few Chinese colleges that have esports degree programs.

       

      Clients: N/A

      More

      TEAM KX

      ONWEAR昂恩 - 2019

      Became TEAM KX's official apparel partner after thorough negotiation and launching series of joint marketing both on team's and self-owned social media channels.

       

      Clients: N/A

      KL GAMING

      ONWEAR昂恩 - 2019

      Became KL GAMING's official apparel partner.

       

      Clients: N/A

      PUBG MOBILE STAR CHALLENGE

      ONWEAR昂恩 - 2019

      Provided one-stop esports jersey design, production, and shipping services for PUBG Mobile pro players and content creators competing in PUBG Mobile Star Challenge 2019 held in Taiwan, China.

       

      Clients: VSPN, PUBG Corp., Tencent Games

      More

      Identity V​ Championship

      ONWEAR昂恩 - 2019

      Provided one-stop esports jersey design, production, and shipping services for pro players competing in Identity V Championship 2019.

       

      Clients: NetEase Games

       

      Picture credit: NetEase Games

      Fantasy Westward Journey​ Invitational

      ONWEAR昂恩 - 2019

      Provided one-stop esports jersey design, production, and shipping services for pro players competing Fantasy Westward Journey​ Invitational 2019.

       

      Clients: NetEase Games

       

      Picture credit: NetEase Games

      League of Legends 8th Anniversary

      ONWEAR昂恩 - 2019

      Produced staff jerseys in League of Legends 8th Anniversary as event's supplier in 2019 held by TJ Sports, Riot Games, and Tencent Games.

       

      Clients: TJ Sports, Riot Games, Tencent Games, Uniplan

      Team Hong Kong - King of City

      ONWEAR昂恩 - 2019

      Produced player jerseys for Team Hong Kong as their apparel partner in King of City Grand Final held by Tencent Games.

       

      Clients: N/A

      More (Chinese)

      North America Cyber Games

      ONWEAR昂恩 - 2019

      Produced staff jerseys for North America Cyber Games Guangzhou Invitational in 2019.

       

      Clients: N/A

      More

      Chinese Esports Football League

      ONWEAR昂恩 - 2018

      Produced esports player jerseys for Chinese Football Association Super League's teams' esports divisions.

       

      Clients: CEFL, Tencent Esports, AsiaHorizon

       

      Video credit: AsiaHorizon

      KING CAMPUS LEAGUE

      NPCG GAMING - 2017

      Honor of King (Arena of Valor) high school esports tournament produced and hosted by NPCG GAMING, successfully accquired sposnorship from mutiple non-endemic brands.

       

      Clients: FOX Game Cafe, Feather Education

      More (Chinese)

      SN Nova MINOR CS:GO

      NPCG GAMING - 2016

      CS:GO academy tournament produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX.

       

      Clients: NiuGame, HyperX, Wanplus, Edenfun

      More (Chinese)

      SN Premier League CS:GO

      NPCG GAMING - 2016

      CS:GO semi-amateur tournaments produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX and BenQ.

       

      Clients: HyperX, BenQ, Mixbot, JiXun Game Accelerator

      More (Chinese)

      SN League: China vs Chinese Taipei​

      NPCG GAMING - 2016

      A CS:GO friendly match between Mainland China and Chinese Taipei produced and hosted by NPCG GAMING, supported by SrGames and sponsored by steelseries, BenQ, and Republic of Gamers.

       

      Clients: steelseries, BenQ, Republic of Gamers

      More (Chinese)

      Summer Season League of Legends Tournament

      NPCG GAMING - 2015

      Summer amatuer League of Legends tournament of produced and hosted by NPCG GAMING and FireFly Comic Con.

       

      Clients: ZMN Education, FireFly Comic Con, SK Internet Cafe

      More (Chinese)

      Guangzhou Highschool Cyber Games

      NPCG GAMING - 2015

      High school League of Legends esports tournament produced and hosted by NPCG GAMING and Esports Association of Guangzhou High-schools.

       

      Clients: Esports Association of Guangzhou High-schools

      More (Chinese)
    • INTERNSHIP PROJECTS

      Projects that I involved as an intern

      League of Legends Demacia Championship 2019

      TJ Sports - 2019

      I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers in Chongqin during the event.

      Rainbow Six: Seige Campaign

      Fire Without Smoke - 2019

      I involved this event as a research intern of Fire Without Smoke while I was studying abroad in London. I did research on future projects and helped capture team to shoot in-game scenes.

       

      Picture credit: Fire Without Smoke

      League of Legends Viewer Mini-app

      TJ Sports - 2019

      I involved this project as a production intern and led this project, developing, maintaining, and promoting WeChat Mini-app for LPL live audience in the venue located in Shanghai, China.

       

      Picture credit: TJ Sports

      League of Legends Pro League Summer Split 2019

      TJ Sports - 2019

      I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers.

    • All materials on this page unless otherwise stated are copyrighted. Please view website's terms and conditions at the bottom of the page.

    © 2013 - 2021 NPCG GAMING. All Rights Reserved. 保留所有权利。

    Terms & Conditions
    Privacy Policy
      ×
      Terms & Conditions
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      除另有说明外,本网站或博客中的所有图片、文字、音频或其他信息的版权均属NPCG GAMING。未经本公司书面许可,不得以任何方式复制、抄袭、修改或改编。我们的网站或博客可能包含我们的服务标志或商标,以及我们的附属公司或其他公司的服务标志或商标,以文字、图形和标识的形式。
      
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      ×
      Privacy Policy
      Privacy Policy
      
      This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
      
      We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.
      
      Interpretation and Definitions
      Interpretation
      The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
      
      Definitions
      For the purposes of this Privacy Policy:
      
      You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
      
      Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to YU CHEN.
      
      Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
      
      Account means a unique account created for You to access our Service or parts of our Service.
      
      Website refers to YU CHEN, accessible from https://yuchen.online
      
      Service refers to the Website.
      
      Country refers to: Massachusetts, United States
      
      Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
      
      Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
      
      Personal Data is any information that relates to an identified or identifiable individual.
      
      Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
      
      Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
      
      Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
      
      Collecting and Using Your Personal Data
      Types of Data Collected
      Personal Data
      While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
      
      First name and last name
      
      Usage Data
      
      Usage Data
      Usage Data is collected automatically when using the Service.
      
      Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
      
      When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
      
      We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
      
      Tracking Technologies and Cookies
      We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
      
      You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
      
      Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies.
      
      We use both session and persistent Cookies for the purposes set out below:
      
      Necessary / Essential Cookies
      
      Type: Session Cookies
      
      Administered by: Us
      
      Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
      
      Cookies Policy / Notice Acceptance Cookies
      
      Type: Persistent Cookies
      
      Administered by: Us
      
      Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
      
      Functionality Cookies
      
      Type: Persistent Cookies
      
      Administered by: Us
      
      Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
      
      For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.
      
      Use of Your Personal Data
      The Company may use Personal Data for the following purposes:
      
      To provide and maintain our Service, including to monitor the usage of our Service.
      To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
      For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
      To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
      To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
      To manage Your requests: To attend and manage Your requests to Us.
      We may share your personal information in the following situations:
      
      With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
      For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
      With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
      With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
      With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
      Retention of Your Personal Data
      The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
      
      The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
      
      Transfer of Your Personal Data
      Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
      
      Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
      
      The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
      
      Disclosure of Your Personal Data
      Business Transactions
      If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
      
      Law enforcement
      Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
      
      Other legal requirements
      The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
      
      Comply with a legal obligation
      Protect and defend the rights or property of the Company
      Prevent or investigate possible wrongdoing in connection with the Service
      Protect the personal safety of Users of the Service or the public
      Protect against legal liability
      Security of Your Personal Data
      The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
      
      Your California Privacy Rights (California's Shine the Light law)
      Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.
      
      If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.
      
      California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)
      California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.
      
      To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.
      
      Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
      
      Links to Other Websites
      Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
      
      We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
      
      Changes to this Privacy Policy
      We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
      
      We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
      
      You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
      
      Contact Us
      If you have any questions about this Privacy Policy, You can contact us:
      By email: hi@npcggaming.com
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