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    • EXPERIENCE / 个人简历 
      • EXPERIENCE
      • 个人简历
    • PORTFOLIO / 参与项目 
      • PORTFOLIO
      • 参与项目
    • CONTACT / 取得联系 
      • CONTACT
      • 取得联系
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  • HOME / 主页 
    • HOME
    • 主页
  • EXPERIENCE / 个人简历 
    • EXPERIENCE
    • 个人简历
  • PORTFOLIO / 参与项目 
    • PORTFOLIO
    • 参与项目
  • CONTACT / 取得联系 
    • CONTACT
    • 取得联系
  • …  
    • HOME / 主页 
      • HOME
      • 主页
    • EXPERIENCE / 个人简历 
      • EXPERIENCE
      • 个人简历
    • PORTFOLIO / 参与项目 
      • PORTFOLIO
      • 参与项目
    • CONTACT / 取得联系 
      • CONTACT
      • 取得联系
  •  
    • English
    • 简体中文
  • PORTFOLIO

  • ASSETS

    Brands that owned and operated by me and my partner

    ONWEAR昂恩

    Esports Apparel Solution

    ONWEAR is a leading esports apparel design and production brand in China. ONWEAR has been working with tier-one teams from China and delivers world-class jerseys to global esports scene.

    Check It Out

    ONWEAR Esports Fan Shop

    E-commerce Retail Shop

    Partnering with top esports teams around the world, ONWEAR Fan Shop aims to provide a one-stop esports merchandising experience for esports fans and enthusiasts.

    Check It Out

    NPCG GAMING

    Esports Service

    A leading esports services provider and esports event organizer in Southern China. Since its establishment, NPCG organzied over 10 esports events/tournaments both online and LAN.

    Check It Out
  • PROJECTS

    Projects that I initiated and completed within my startups

    CN TI11 Edition Player Apparel Launch

    ONWEAR - 2022

    ONWEAR helped two CN DOTA2 teams, Aster and XG, craft their first ever TI11 edition apparels and launched a designated TI11 apparel section with TSM and Team Secret across ONWEAR's e-commerce platforms and distribute licensed apparel products via ONWEAR's own channels and oversea retail partners located in Singapore where the TI11 event took place.

     

    Clients: Aster, XG, TSM, Team Secret

    More

    Wild Rift Pro League 1&2

    ONWEAR - 2022

    Serving one of the biggest and most professional mobile esports leagues in China, ONWEAR crafted and manufactured competitive-grade player jerseys tailored to each organization yet with combined league style for WRL and PUMA.

     

    Clients: TJ Sports, PUMA

     

    Credit: TJ Sports
    More

    17Gaming PGC Launch

    ONWEAR - 2021

    Brought ONWEAR and 17Gaming together to prepare for the PUBG Global Championship. Launched series of digital campaigns and online sales unveiling 17Gaming's new PGC hoodie designed and crafted by ONWEAR.

     

    Clients: N/A

     

    Picture credit: PUBG Esports

    TSM China Official Store

    ONWEAR - 2021

    Negotiated on behalf of ONWEAR with TSM to secure to official China apparel distribution partner of the world's biggest esports organization, TSM FTX. Represented TSM brand in China, launching new products, initiating new marketing campaigns, and maintaining fan engagement within the Chinese market.

     

    Clients: TSM

    More (Chinese)

    Battle of Balls Pro League X ONWEAR

    ONWEAR昂恩 - 2021

    Led ONWEAR form strategic partnership with Battle of Balls Pro League (BPL), becoming BPL’s official jersey partner. Launched series of digital campaigns unveiling new jerseys designed and crafted by ONWEAR for 10 participated teams of BPL.

     

    Clients: Giant Interactive Group Inc.

    More

    LPL ALL-STAR WEEKEND 2020

    ONWEAR昂恩 - 2021

    Produced player jerseys and jackets for LPL All-star players and legends.

     

    Clients: TJ Sports

     

    Picture credit: LPL

    TFT OPEN CHAMPIONSHIP

    ONWEAR昂恩- 2020

    Designed and produced professional gamer jerseys for TFT OPEN CHAMPIONSHIP players.

     

    Clients: TJ Sports

     

    Picture credit: TOC

    ASGARD X ONWEAR Lifestyle Apparel Brand

    ONWEAR昂恩 - 2020

    The birth of a new lifestyle esports apparel brand - ASGARD仙阁. This apparel brand is created by ONWEAR昂恩 partnering with ASGARD Esports , history's first King Pro League's champion. Even though after four years, ASGARD already ceased to operate; its phenomenal influence in the Chinese mobile esports scene's history is undeniable. This apparel brand aims to salute to its success and bring back the organization's glorious memories.

     

    Clients: N/A

    More (Chinese)

    ONWEAR Esports Fan Shop

    ONWEAR昂恩 - 2020

    Launched an online esports apparel fan shop with a thorough digital marketing campaign on Weibo partnering with over 15 Chinese esports organizations. The slogan hashtag #我挺我队 generated over 200,000 views in the first 24 hours, and almost 500,000 views in 4 days.

     

    Clients: N/A

    More (Chinese)

    BMW X FPX: United In Rivalry

    ONWEAR昂恩 - 2020

    Produced collab jerseys for “United In Rivalry”, a global digital campaign launched by BMW when it annouced partnership with the 2019 League of Legends World Champion FPX.

     

    Clients: BMW Esports, FPX, AsiaHorizon

     

    Picture credit: BMW

    LPL ALL-STAR WEEKEND

    ONWEAR昂恩 - 2019

    Produced player jerseys for LPL star players and legends competiting in first LPL ALL-STAR WEEKEND in 2019.

     

    Clients: TJ Sports, Auditorie

     

    Picture credit: LPL

    North American Collegiate Counter-Strike

    ONWEAR昂恩 - 2019

    Became NACCS official apparel partner and provider with series of campaigns and product releases, including developing and launching a NACCS online shop.

     

    Clients: N/A

    More

    SYMAN GAMING

    ONWEAR昂恩 -2019

    Became SYMAN's official apparel partner and provider with series of campaigns and product releases.

     

    Clients: N/A

    More

    Nanchang Vocational University

    ONWEAR昂恩 - 2019

    Stepped in Chinese collegiate esports scene by partnering with Nanchang Vocational University, one of a few Chinese colleges that have esports degree programs.

     

    Clients: N/A

    More

    TEAM KX

    ONWEAR昂恩 - 2019

    Became TEAM KX's official apparel partner after thorough negotiation and launching series of joint marketing both on team's and self-owned social media channels.

     

    Clients: N/A

    KL GAMING

    ONWEAR昂恩 - 2019

    Became KL GAMING's official apparel partner.

     

    Clients: N/A

    PUBG MOBILE STAR CHALLENGE

    ONWEAR昂恩 - 2019

    Provided one-stop esports jersey design, production, and shipping services for PUBG Mobile pro players and content creators competing in PUBG Mobile Star Challenge 2019 held in Taiwan, China.

     

    Clients: VSPN, PUBG Corp., Tencent Games

    More

    Identity V​ Championship

    ONWEAR昂恩 - 2019

    Provided one-stop esports jersey design, production, and shipping services for pro players competing in Identity V Championship 2019.

     

    Clients: NetEase Games

     

    Picture credit: NetEase Games

    Fantasy Westward Journey​ Invitational

    ONWEAR昂恩 - 2019

    Provided one-stop esports jersey design, production, and shipping services for pro players competing Fantasy Westward Journey​ Invitational 2019.

     

    Clients: NetEase Games

     

    Picture credit: NetEase Games

    League of Legends 8th Anniversary

    ONWEAR昂恩 - 2019

    Produced staff jerseys in League of Legends 8th Anniversary as event's supplier in 2019 held by TJ Sports, Riot Games, and Tencent Games.

     

    Clients: TJ Sports, Riot Games, Tencent Games, Uniplan

    Team Hong Kong - King of City

    ONWEAR昂恩 - 2019

    Produced player jerseys for Team Hong Kong as their apparel partner in King of City Grand Final held by Tencent Games.

     

    Clients: N/A

    More (Chinese)

    North America Cyber Games

    ONWEAR昂恩 - 2019

    Produced staff jerseys for North America Cyber Games Guangzhou Invitational in 2019.

     

    Clients: N/A

    More

    Chinese Esports Football League

    ONWEAR昂恩 - 2018

    Produced esports player jerseys for Chinese Football Association Super League's teams' esports divisions.

     

    Clients: CEFL, Tencent Esports, AsiaHorizon

     

    Video credit: AsiaHorizon

    KING CAMPUS LEAGUE

    NPCG GAMING - 2017

    Honor of King (Arena of Valor) high school esports tournament produced and hosted by NPCG GAMING, successfully accquired sposnorship from mutiple non-endemic brands.

     

    Clients: FOX Game Cafe, Feather Education

    More (Chinese)

    SN Nova MINOR CS:GO

    NPCG GAMING - 2016

    CS:GO academy tournament produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX.

     

    Clients: NiuGame, HyperX, Wanplus, Edenfun

    More (Chinese)

    SN Premier League CS:GO

    NPCG GAMING - 2016

    CS:GO semi-amateur tournaments produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX and BenQ.

     

    Clients: HyperX, BenQ, Mixbot, JiXun Game Accelerator

    More (Chinese)

    SN League: China vs Chinese Taipei​

    NPCG GAMING - 2016

    A CS:GO friendly match between Mainland China and Chinese Taipei produced and hosted by NPCG GAMING, supported by SrGames and sponsored by steelseries, BenQ, and Republic of Gamers.

     

    Clients: steelseries, BenQ, Republic of Gamers

    More (Chinese)

    Summer Season League of Legends Tournament

    NPCG GAMING - 2015

    Summer amatuer League of Legends tournament of produced and hosted by NPCG GAMING and FireFly Comic Con.

     

    Clients: ZMN Education, FireFly Comic Con, SK Internet Cafe

    More (Chinese)

    Guangzhou Highschool Cyber Games

    NPCG GAMING - 2015

    High school League of Legends esports tournament produced and hosted by NPCG GAMING and Esports Association of Guangzhou High-schools.

     

    Clients: Esports Association of Guangzhou High-schools

    More (Chinese)
  • INTERNSHIP PROJECTS

    Projects that I involved as an intern

    League of Legends Demacia Championship 2019

    TJ Sports - 2019

    I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers in Chongqin during the event.

    Rainbow Six: Seige Campaign

    Fire Without Smoke - 2019

    I involved this event as a research intern of Fire Without Smoke while I was studying abroad in London. I did research on future projects and helped capture team to shoot in-game scenes.

     

    Picture credit: Fire Without Smoke

    League of Legends Viewer Mini-app

    TJ Sports - 2019

    I involved this project as a production intern and led this project, developing, maintaining, and promoting WeChat Mini-app for LPL live audience in the venue located in Shanghai, China.

     

    Picture credit: TJ Sports

    League of Legends Pro League Summer Split 2019

    TJ Sports - 2019

    I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers.

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