ASSETS
Brands that owned and operated by me and my partner
ONWEAR昂恩
Esports Apparel Solution
ONWEAR is a leading esports apparel design and production brand in China. ONWEAR has been working with tier-one teams from China and delivers world-class jerseys to global esports scene.
ONWEAR Esports Fan Shop
E-commerce Retail Shop
Partnering with top esports teams around the world, ONWEAR Fan Shop aims to provide a one-stop esports merchandising experience for esports fans and enthusiasts.
NPCG GAMING
Esports Service
A leading esports services provider and esports event organizer in Southern China. Since its establishment, NPCG organzied over 10 esports events/tournaments both online and LAN.
PROJECTS
Projects that I initiated and completed within my startups
CN TI11 Edition Player Apparel Launch
ONWEAR - 2022
ONWEAR helped two CN DOTA2 teams, Aster and XG, craft their first ever TI11 edition apparels and launched a designated TI11 apparel section with TSM and Team Secret across ONWEAR's e-commerce platforms and distribute licensed apparel products via ONWEAR's own channels and oversea retail partners located in Singapore where the TI11 event took place.
Clients: Aster, XG, TSM, Team Secret
Wild Rift Pro League 1&2
ONWEAR - 2022
Serving one of the biggest and most professional mobile esports leagues in China, ONWEAR crafted and manufactured competitive-grade player jerseys tailored to each organization yet with combined league style for WRL and PUMA.
Clients: TJ Sports, PUMA
Credit: TJ Sports
17Gaming PGC Launch
ONWEAR - 2021
Brought ONWEAR and 17Gaming together to prepare for the PUBG Global Championship. Launched series of digital campaigns and online sales unveiling 17Gaming's new PGC hoodie designed and crafted by ONWEAR.
Clients: N/A
Picture credit: PUBG Esports
TSM China Official Store
ONWEAR - 2021
Negotiated on behalf of ONWEAR with TSM to secure to official China apparel distribution partner of the world's biggest esports organization, TSM FTX. Represented TSM brand in China, launching new products, initiating new marketing campaigns, and maintaining fan engagement within the Chinese market.
Clients: TSM
Battle of Balls Pro League X ONWEAR
ONWEAR昂恩 - 2021
Led ONWEAR form strategic partnership with Battle of Balls Pro League (BPL), becoming BPL’s official jersey partner. Launched series of digital campaigns unveiling new jerseys designed and crafted by ONWEAR for 10 participated teams of BPL.
Clients: Giant Interactive Group Inc.
LPL ALL-STAR WEEKEND 2020
ONWEAR昂恩 - 2021
Produced player jerseys and jackets for LPL All-star players and legends.
Clients: TJ Sports
Picture credit: LPL
TFT OPEN CHAMPIONSHIP
ONWEAR昂恩- 2020
Designed and produced professional gamer jerseys for TFT OPEN CHAMPIONSHIP players.
Clients: TJ Sports
Picture credit: TOC
ASGARD X ONWEAR Lifestyle Apparel Brand
ONWEAR昂恩 - 2020
The birth of a new lifestyle esports apparel brand - ASGARD仙阁. This apparel brand is created by ONWEAR昂恩 partnering with ASGARD Esports , history's first King Pro League's champion. Even though after four years, ASGARD already ceased to operate; its phenomenal influence in the Chinese mobile esports scene's history is undeniable. This apparel brand aims to salute to its success and bring back the organization's glorious memories.
Clients: N/A
ONWEAR Esports Fan Shop
ONWEAR昂恩 - 2020
Launched an online esports apparel fan shop with a thorough digital marketing campaign on Weibo partnering with over 15 Chinese esports organizations. The slogan hashtag #我挺我队 generated over 200,000 views in the first 24 hours, and almost 500,000 views in 4 days.
Clients: N/A
BMW X FPX: United In Rivalry
ONWEAR昂恩 - 2020
Produced collab jerseys for “United In Rivalry”, a global digital campaign launched by BMW when it annouced partnership with the 2019 League of Legends World Champion FPX.
Clients: BMW Esports, FPX, AsiaHorizon
Picture credit: BMW
LPL ALL-STAR WEEKEND
ONWEAR昂恩 - 2019
Produced player jerseys for LPL star players and legends competiting in first LPL ALL-STAR WEEKEND in 2019.
Clients: TJ Sports, Auditorie
Picture credit: LPL
North American Collegiate Counter-Strike
ONWEAR昂恩 - 2019
Became NACCS official apparel partner and provider with series of campaigns and product releases, including developing and launching a NACCS online shop.
Clients: N/A
SYMAN GAMING
ONWEAR昂恩 -2019
Became SYMAN's official apparel partner and provider with series of campaigns and product releases.
Clients: N/A
Nanchang Vocational University
ONWEAR昂恩 - 2019
Stepped in Chinese collegiate esports scene by partnering with Nanchang Vocational University, one of a few Chinese colleges that have esports degree programs.
Clients: N/A
TEAM KX
ONWEAR昂恩 - 2019
Became TEAM KX's official apparel partner after thorough negotiation and launching series of joint marketing both on team's and self-owned social media channels.
Clients: N/A
KL GAMING
ONWEAR昂恩 - 2019
Became KL GAMING's official apparel partner.
Clients: N/A
PUBG MOBILE STAR CHALLENGE
ONWEAR昂恩 - 2019
Provided one-stop esports jersey design, production, and shipping services for PUBG Mobile pro players and content creators competing in PUBG Mobile Star Challenge 2019 held in Taiwan, China.
Clients: VSPN, PUBG Corp., Tencent Games
Identity V Championship
ONWEAR昂恩 - 2019
Provided one-stop esports jersey design, production, and shipping services for pro players competing in Identity V Championship 2019.
Clients: NetEase Games
Picture credit: NetEase Games
Fantasy Westward Journey Invitational
ONWEAR昂恩 - 2019
Provided one-stop esports jersey design, production, and shipping services for pro players competing Fantasy Westward Journey Invitational 2019.
Clients: NetEase Games
Picture credit: NetEase Games
League of Legends 8th Anniversary
ONWEAR昂恩 - 2019
Produced staff jerseys in League of Legends 8th Anniversary as event's supplier in 2019 held by TJ Sports, Riot Games, and Tencent Games.
Clients: TJ Sports, Riot Games, Tencent Games, Uniplan
Team Hong Kong - King of City
ONWEAR昂恩 - 2019
Produced player jerseys for Team Hong Kong as their apparel partner in King of City Grand Final held by Tencent Games.
Clients: N/A
North America Cyber Games
ONWEAR昂恩 - 2019
Produced staff jerseys for North America Cyber Games Guangzhou Invitational in 2019.
Clients: N/A
Chinese Esports Football League
ONWEAR昂恩 - 2018
Produced esports player jerseys for Chinese Football Association Super League's teams' esports divisions.
Clients: CEFL, Tencent Esports, AsiaHorizon
Video credit: AsiaHorizon
KING CAMPUS LEAGUE
NPCG GAMING - 2017
Honor of King (Arena of Valor) high school esports tournament produced and hosted by NPCG GAMING, successfully accquired sposnorship from mutiple non-endemic brands.
Clients: FOX Game Cafe, Feather Education
SN Nova MINOR CS:GO
NPCG GAMING - 2016
CS:GO academy tournament produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX.
Clients: NiuGame, HyperX, Wanplus, Edenfun
SN Premier League CS:GO
NPCG GAMING - 2016
CS:GO semi-amateur tournaments produced and hosted by NPCG GAMING, supported by SrGames and sponsored by HyperX and BenQ.
Clients: HyperX, BenQ, Mixbot, JiXun Game Accelerator
SN League: China vs Chinese Taipei
NPCG GAMING - 2016
A CS:GO friendly match between Mainland China and Chinese Taipei produced and hosted by NPCG GAMING, supported by SrGames and sponsored by steelseries, BenQ, and Republic of Gamers.
Clients: steelseries, BenQ, Republic of Gamers
Summer Season League of Legends Tournament
NPCG GAMING - 2015
Summer amatuer League of Legends tournament of produced and hosted by NPCG GAMING and FireFly Comic Con.
Clients: ZMN Education, FireFly Comic Con, SK Internet Cafe
Guangzhou Highschool Cyber Games
NPCG GAMING - 2015
High school League of Legends esports tournament produced and hosted by NPCG GAMING and Esports Association of Guangzhou High-schools.
Clients: Esports Association of Guangzhou High-schools
INTERNSHIP PROJECTS
Projects that I involved as an intern
League of Legends Demacia Championship 2019
TJ Sports - 2019
I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers in Chongqin during the event.
Rainbow Six: Seige Campaign
Fire Without Smoke - 2019
I involved this event as a research intern of Fire Without Smoke while I was studying abroad in London. I did research on future projects and helped capture team to shoot in-game scenes.
Picture credit: Fire Without Smoke
League of Legends Viewer Mini-app
TJ Sports - 2019
I involved this project as a production intern and led this project, developing, maintaining, and promoting WeChat Mini-app for LPL live audience in the venue located in Shanghai, China.
Picture credit: TJ Sports
League of Legends Pro League Summer Split 2019
TJ Sports - 2019
I involved this event as a production intern of TJ Sports, working as on-site coordinator to communicate among different departments and suppliers.
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